Pace Career Academy provides 11+ certifications in the field of Digital Marketing, including Google Certificates. Also, students can get a great opportunity to work as an intern in Digital Marketing field at our institution and avail the certificate of the same
Develop a Google Display strategy with wider company marketing plans
Generate a plan to increase awareness, consideration, action and retention using Google Display
Develop a plan to reach new and existing customers with Google Display Audiences
Ensure Display marketing plan is in alignment with digital marketing budget
Understand how Shopping campaigns can promote online and local inventory and how Smart Shopping campaigns can meet your marketing objectives.
Use Local Inventory and Local Catalog ads to drive online and in-store traffic.
Learn how Google solutions help connect retailers with shoppers and boost business.
Understand how YouTube's value for creators, users and advertisers can drive brand performance.
Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey.
Develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration, and drive action.
Develop a Google Search strategy with wider company marketing plans
Generate a plan to increase leads, sales or web traffic using Google Search
Develop a plan to reach new and existing customers with Google Search Audiences
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts.
This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
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Translate your marketing objectives into measurable actions Set up tracking to effectively measure sales, app downloads/installs, and/or leads Understand how to analyze and action on insights from your conversion tracking data
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How the internet and search engines work.
How search engines interact with pages and how to diagnose problems and improve websites.
How to build and earn relevant links to your website.
The on-page optimization process, from keyword research to optimizing specific page elements.
How to do initial research for your SEO campaign with the help of SEMrush.
How to efficiently manage your SEO campaigns with the help of SEMrush
How to track your efforts and adjust your strategy if necessary using SEMrush tools
Learn about inbound marketing techniques.
Develop understanding of core tactics of inbound marketing.
Advance your skills as an inbound marketer.
Master the fundamentals of email marketing
Apply what you learn with HubSpot's free email marketing tool
Invest in yourself and your career by learning one of the most in-demand skills in digital marketing
Increase your Microsoft Advertising proficiency.
Optimise ad campaigns.
Enjoy member benefits.
Maximise your reporting & tools knowledge.
Increase your Microsoft Advertising proficiency.
Optimise ad campaigns.
Enjoy member benefits.
Maximise your reporting & tools knowledge.