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Digital Marketing Business Tools

Mentors at Pace Career Academy will teach you about various advanced tools and techniques that enter in the field of Digital Marketing daily. Our Digital Marketing Training Courses have upgraded study material, that will guide our students to work on all the Digital platforms, like WordPress, Google Ads, Social Media platforms, etc.

1

KEYWORD PLANNER

Choose the right keyword
The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.

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2

GOOGLE SITEMAP

For Google to quickly and easily identify all of the pages of your website, you will want to make an XML sitemap for Google and other search engines access.
free online XML sitemap creator, which is easy to use and generates a preview of your the webpages on your website.

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3

GOOGLE PAGE SPEED

PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.

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4

GOOGLE ALERTS

Google Alerts is a content change detection and notification service, offered by the search engine company Google.
The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term.

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5

GOOGLE TRENDS

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages.
The website uses graphs to compare the search volume of different queries over time

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6

GOOGLE TAG MANAGER

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

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7

BING ADS

Connect with customers out and about, and coordinate your social media campaigns to find more fans and followers.
Reach people in the Microsoft Search Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.

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8

GOOGLE ANALYTICS TOOL

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

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9

GOOGLE WEBMASTER TOOL

Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites.
Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.

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10

BING WEBMASTER

Bing Webmaster Tools is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing and a lot more.
The service also offers tools for webmasters to troubleshoot the crawling and indexing of their website, submission of new URLs, Sitemap creation, submission and ping tools, website statistics, consolidation of content submission, and new content and community resources.

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11

SOLARWIND PINGDOM

Analyze your websites' load speeds and learn how to make them faster. Website speed testing lets you identify what about a web page is fast, slow, too big, what best practices you’re not following, and much more.

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12

SERPROBOT

Free SERP check, track and monitor your search engine keyword ranking quickly and accurately

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13

SEOPTIMER TOOL

Looking for the best SEO Audit Tool to analyze and grade your website? SEOptimer is the web's best SEO Checker.
Improve your website, rank better in Search Engines and win more customers with beautiful SEO Reports.

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14 Dec, 2018

PLAGIARISM CHECKER

Plagiarism means to pass off as new and original an exact idea or product derived from an existing source with or without the consent of the original creator.
Plagiarism checker is 100% free online tool that checks for plagiarism with quick and accurate results.

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15

BACKLINKWATCH TOOL

Today search engine optimization greatly depends on quality of inbound links to increase your serp rank and ultimately increase affiliate or ppc adsense,ypn revenue. Backlink Watch greatly helps you to know every bit about your inbound links. It includes anchor text, pagerank, quality of backlinks by finding total outbound links any restriction of nofollow tag.

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16

CANVA

Create beautiful designs with your team. Use Canva's drag-and-drop feature and layouts to design, share and print business cards, logos, presentations and many more

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17

FOLLOWERWONK

Followerwonk is a Twitter analytics tool that allows users to gather and analyze information on Twitter users, determine trends in the mentoned social networking tool, and expand their reach to widen their audience, increase their follower base, and forward their business goals.

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18

BUFFER

Save time and manage all your social media in one place. Buffer is a simpler way to schedule posts and track the performance of your content on Facebook, Instagram, Twitter, Pinterest and LinkedIn.

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19

TWITTER ADS

Advertise on Twitter Get your Tweets and your account in front of more people who are interested in you.
Set a budget and pay for what works.
Only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet.

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20

DOMAIN TOOLS

Research domain ownership with Whois Lookup. Get ownership info, IP address history, rank, traffic, SEO & more. Find available domains & domains for sale.

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21

INSTAGRAM ADS

With Instagram ads, businesses can drive awareness and increase customer base through visual experiences. Learn how to advertise on Instagram and about our ad formats

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22

GRAMMARLY

Grammarly is a writing assistant that goes deeper than grammar to offer you comprehensive writing feedback

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23

MAILCHIMP

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties.
Built for businesses that need advanced email tools without the monthly commitment.

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24

AHREFS BACKLINK CHECKER

Ahrefs shows you the complete picture of followed vs nofollowed links for any target.
Backlink anchor text — Analyze anchor texts to see how your competitors optimize their backlink profiles.
Use anchor text analysis to detect possible negative SEO attacks on your website

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25

SERP SIMULATOR

Use free SERP simulator to create stunning title tags and meta descriptions.
Boost the CTR and bring visitors to your website!

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26

PLEPER.COM

Specialized software to find and monitor duplicate listings, incompletes and inconsistencies in Google My Business, Facebook & more!

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27

SEMRUSH

SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.
SEMrush is trusted by internet marketers all over the world.

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28

YOAST TOOL

Yoast SEO is one of the most widely popular WordPress plugins around and it's easy to understand why.
Whether you're running a personal blog or you're a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.

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29

FACEBOOK ADS

Facebook ads are targeted to users based on their location, demographic, and profile information.
After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive

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30

LINKEDIN ADS

Use LinkedIn self-service ads to target and reach more than 675 million professionals worldwide.
Generate leads, drive website traffic, and build brand awareness with LinkedIn Ads. #1 B2B platform.

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31

SPYFU

With Spyfu you can Search for any competitor. Download their keywords.
Learn competitors' PPC & SEO tricks and avoid their mistakes.

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32

MOZ

Moz Campaigns help you gather data on your site's Rankings, Page Optimization, Site Crawl, and Link Metrics to help you implement your own SEO strategies. Locate content or metadata issues that can help improve your site's overall SEO.

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33

WOORANK

WooRank is one of the easiest auditing tools to use. It uses a visual traffic light system which allows you to see which elements have passed, which need improvement and which are being flagged as errors.

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34

SIMILARWEB

SimilarWeb is a tool that estimates the total amount of traffic different websites get.
It allows you to see competitors' top traffic sources, broken down into six major categories, including referring sites, social traffic, and top search keywords.

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